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Fortunate. That's how I feel about my professional experiences and adventures over
these past years, encompassing the corporate arena as well as small business and start up companies. The opportunities have
been at the bottom and top of the ladder, and on every rung.
Post college graduation my career started with Procter & Gamble, one of the leading
CPG companies in this country. A strong entrepreneurial streak led me to the March of Dimes, a national non-profit organization
and then to Weight Watchers, International, the most recognized weight-loss company in the United States. Next, the adventure
led to a then new technology company, Cellular One. I was among the first 10 employees hired and for eight years I rode the
emerging cellular technology explosion that is ubiquitous today. What a thrill ride it was.
As Director of
Marketing position at Bright Light Visual Communications preceded my co-founding Sawyer Industries, Inc., a company that manufactures,
distributes and sells food products for a social cause - raising money for the Boomer Esiason Foundation for Cystic Fibrosis.
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| Boomer and Gunnar Esiason |
Taking a BBQ Sauce that was competing on the National BBQ Sauce Competition circuit (yes, there really is such a thing) to
hundreds of retail stores was another roller coaster ride. I've offered many silent thanks to Paul Newman and one personally
to his daughter, Nell, for creating a "give back" footprint. She, too, was working her booth at a national food
show.
Clean Environmental Technologies Corporation, another emerging technology company targeted
to the hazardous waste industry, offered me the director/executive vice president position, followed by Spirited Journey Marketing.
We are a business services and marketing consulting company providing marketing,promotion, accounting, sales,
training, and communications services.
25 + Years of Experience includes:
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Created logos, brands, product labels, websites, marketing materials and advertising campaigns;
~ Written press
releases;
~ Managed media's interest in tough issues like cellular waves being linked to brain cancer;
~ Negotiated with the NFL for the right to use their logo;
~ Hired and worked directly with celebrity
talent to create integrated marketing campaigns;
~ Created budgets and lived by them;
~ Provided accounting services;
~ Provided payroll services; ~ Provided billing services; ~ Provided tax services; ~ Managed mailing lists; ~ Created & managed website content;
~ Written newsletters
for print and Web;
~ Provided editing services to authors;
~ Created a not-for-profit fund raising
event that received regional and national media attention by arranging for a P&G corporate executive to walk from St.
Louis, MO to Cincinnati, OH, carrying the baseball that, upon arriving in Cincinnati on Opening Day, he threw as the ceremonial
first pitch to open the Cincinnati Reds' season.
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| Max |
Max, my son, is re-starting
his college adventure at Full Sail University in Winter Park, FL. He will be in their accelerated Business Entertainment degree
program. His happiness and accomplishments are those that bring me the greatest joy!
My deepest thanks and gratitude to my family and the many friends who have been a part of
the journey and adventure that we have shared.
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